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Little did I know, when I first started giving admissions advice as a “volunteer” project, that I’d later be on the front-lines of a revolution, launching an interactive service to replace expensive admissions consultants! It all started when I was a student at Harvard Business School; I volunteered for the admissions office to help put on events for prospective applicants. At those events, people would invariably come up to me and say something along the lines of: “Arrrgh! The next set of deadlines is only X months away, and I have no idea what I’m gonna say! Hey…if I send you my essay drafts, do you think you could take a look?” Due to my life-long passion for story-telling (plus always happy to have an excuse to procrastinate from doing classwork!), I readily agreed. And I found that I loved it. Somehow, even after I graduated, people would still send me their co-workers, friends from college, even their younger siblings and cousins! When the first person said: “You know Maria, I don’t know WHAT you do for your real job, but whatever it is, you should quit that and do THIS for a living! I mean, have you SEEN the kind of money you could be making?!?“…I thanked them for the compliment, hung up the phone, and chuckled at that CRAZY suggestion. But then more and more people kept telling me the same thing, that I should launch my own boutique firm! Not an eponymous one, of course, since my last name of “Wich-Vila” doesn’t lend itself to that at all, but… some generic yet inspiring firm name. I too could be charging $9k+ for a 5-school package! Wow! Wouldn’t that be nice?