We've got your online savings for August 2020, with 1 new Aethic Promo Codes and the best Coupons to save a bundle at aethic.com. Aethic | Eco-compatible Skin Care. Aethic eco-compatible Skin Care ranges featuring Sôvée Sunscreen and Aethic Face Cream. In July 2007 Allard Marx was working on the Delfino car project. He wanted to find a clean and sustainable energy source but in the meantime find a way to offset the damage done. Though the Italian word Delfino means dolphin, adopting one seemed a little childish for a sports car. Instead one could reduce its carbon footprint, offset this and become carbon neutral. Yet the carbon footprint only measures air pollution. What measure was there for water pollution? And what way of aquatically offsetting it was there? None, apparently. And was going neutral enough? Why not become positive and recoup some of the previous damage done? Going blue and aquatic. Not long after these ‘marine positive’ musings, Leopoldo Rodriquez (himself from a sea-faring dynasty) introduced Allard to Susannah Stewart, an expert in sustainability. She was enthusiastic and promptly added her experience to the notion. Together the two of them soon developed the water pollution acquatrail – as the aquatic equivalent of the carbon footprint – and Marine Positive Ltd. was formed. Water pollution was still being hugely ignored, so they also established the The Going Blue Foundation, a UK registered charity, to raise the issue in the public consciousness and tackle this global problem at source. From going green came ‘go blue too’ for the foundation’s campaign – one that is gathering momentum worldwide. Sunscreen study – science in the ocean. In 2008, Prof. Roberto Danovaro et al published their scientific study in National Geographic and The Times, proving that most sunscreens kill coral. Evidently here was marine scientist that understood water pollution and he was immediately approached. He liked the acquatrail and marine positive so much that he promptly agreed to collaborate. Through him and his team at Marche Polytechnic University the acquatrail acquired a scientific basis and is now the definitive and only formula for assigning a monetary damage value to water pollution.